Facebook Adds Ability to Easily Tag Others In Comments
Monday, April 4, 2011
Facebook has expanded its @ Mentions feature, now letting you tag friends, pages, events or groups within comments, turning their names into clickable links by using a simple drop-down menu.
The Anatomy of a Facebook Meme
When compared to other social media sites, Facebook has a much larger potential reach for “memes” (ideas that people can’t help sharing with their friends) but is quite restrictive on the ways in which these memes can spread. To identify the characteristics necessary for a meme to thrive on Facebook, we must look at what the restrictions demand from them.
Chevrolet To Launch New Malibu Via Facebook
Chevrolet, eager to cultivate a fan base on social media, plans to introduce its all-new 2013 Malibu via its Facebook page next month.
The Future
Mark Zuckerberg is sitting under the beams of an elegant old Swiss restaurant
in Davos during the January 2009 World Economic Forums the
celebrated annual gathering of government and industry leaders.
The Evolution of Facebook
On the first workday of 2009, Mark Zuckerberg—he of the rubber sandals,
T-shirts, and fleece jackets—arrived at work wearing a conservative
tie and a collared white dress shirt. "It's a serious year/' he told everyone
who asked. He was going to wear a tie all year, he explained, to underscore
the issues Facebook faced as growth reached stratospheric levels.
Changing Our Institutions
One night over dinner I asked Mark Zuckerberg about Facebook's effects
on society—especially politics, government, media, and business.
He responded by talking about the potlatch. That's a traditional celebration
and feast of native peoples on the northwest coast of North
America. Each celebrant contributes what food and goods they can,
and anyone takes what they want. The highest status goes to those who
give the most away.
Facebook and the World
Mark Zuckerberg is in a large van on the campus of the prestigious
University of Navarra in Pamplona, Spain. It's October 2008 and he's
just finished speaking for an hour in the school's largest lecture hall.
Making Money
How would Facebook turn its social success into a lasting, moneymaking
business? It was a question that could elicit a surprisingly broad range of
answers even among senior executives at Facebook when Sheryl Sandberg
arrived.
$ 1 5 Billion
Opening Facebook up to everybody had been a huge success. By the
fall of 2007 more than half the site's users were outside the United
States. The explosive international growth was a powerful sign of Facebook's
growing universal appeal, since the company had done nothing
to make it easy for non-Americans to join. All the text remained completely
in English, for one thing.
The Platform
Mark Zuckerberg has had a particular obsession since Facebook's early
days. On the night that his early collaborator Sean Parker first met
Zuckerberg at that trendy Tribeca Chinese restaurant in May 2004, the
two got into a curious argument.
Privacy
How much of ourselves should we show the world? It's an important
question Facebook forces us to confront. Do I want you to know that I
am a longtime Fortune magazine journalist who covers technology and
is now writing a book about Facebook?
2006
The astonishing success of Facebook's photos application led to a bout
of soul-searching at the company. What was it, Zuckerberg and his colleagues
asked themselves, that made photos so successful?
The CEO
As Facebook kept evolving—and growing faster with every change —the
established powers of the technology and media world began paying
ever closer attention. This appeared to be the kind of irresistible consumer
website every executive had dreamed of owning since the Internet
took off in the mid-1990s.
Fall 2005
As the school year resumed in the fall of 2005, the company now named
Facebook had effectively blanketed the college market—85 percent of
American college students were users and a full 60 percent returned
to it daily.
Becoming a Company
Suddenly there seemed no limit to what Thefacebook could achieve.
Money had been removed as an obstacle. The service continued to
grow rapidly among students. Any lingering doubts Zuckerberg had
about Thefacebook had been vanquished. Now was the time to make it
into a real company! But wait—how do you make a company?
Investors
One of Chris Hughes's friends at Harvard's Kirkland House was Olivia
Ma, whose father, Chris, was a senior manager for acquisitions and investments
at the Washington Post Company. Ma's daughter urged him
to take a look at Thefacebook, and between Christmas and New Year's
of 2004 he took Zuckerberg to a Sunday lunch in Menlo Park, near
Facebook's offices in Palo Alto.
Fall 2004
As the fall semester of 2004 loomed, Thefacebook was on the verge of a
serious crisis. Over the summer, membership had almost doubled from
about 100,000 to 200,000.
Social Networking and the Internet
The concepts of social networking are not new, and many of the components
of the early Facebook were originally pioneered by others.
Zuckerberg has been accused several times of stealing ideas to create
Facebook. But in fact his service is heir to ideas that have been evolving
for forty years.
Palo Alto
As the Spring 2004 Harvard semester wound down, things at Thefacebook
just got busier. By the end of May it was operating at thirty-four
schools and had almost 100,000 users.
just got busier. By the end of May it was operating at thirty-four
schools and had almost 100,000 users.
The Beginning
Sophomore Mark Zuckerberg arrived at his dorm room in Harvard's
Kirkland House in September 2003 dragging an eight-foot-long whiteboard,
the geek's consummate brainstorming tool. It was big and unwieldy,
like some of the ideas he would diagram there. There was only
one wall of the four-person suite long enough to hold it—the one in the
hallway on the way to the bedrooms. Zuckerberg, a computer science
major, began scribbling away.
Subscribe to:
Posts (Atom)
